Human Relations, Leadership or Behavioral Science Approach.
It bears the existing and newly developed theories and methods of the relevant social sciences upon the study of human behavior ranging from personality dynamics of individuals to the relations of culture.
Interpersonal B.A. => individual Psychology
Group B.A. => Social Psychology and Organizational Behavior.
- As management is the process of getting things done by people, managers should understand human behavior.
- Emphasis is put on increasing productivity through motivation and good human relations.
- Motivation, leadership, communication, participative management and group dynamics are the central core of this approach.
- It suggests how the knowledge of human behaviour can be used in making people more effective in the organization. An individual’s behaviour is not determined by organization factors alone but also by his attitude, pressure, conflicts of cultural environment etc. Hence these factors must be taken into account.
- Managers can be better placed by understanding human behaviour but equating management with human behaviour is untenable.